Client
Global building products and construction materials company
Objective
Quantify the Australian market for plasterboard used in the residential, commercial and industrial sectors for new construction and refurbishments. Identify the manufacturing/production capacities of each competitor and cost competitiveness of major manufacturers, with and without integrated Gypsum deposits, delivering to key geographic distribution locations around Australia.
Solution
Utilising Strategy Australia’s extensive knowledge of the Australian building products and construction materials markets, a comprehensive program was designed and recommended to the client utilising a combination of quantitative and qualitative market research methodologies.
Results
Detailed quantification of the market for plasterboard was successfully achieved and the manufacturing capacities of key competitors established. The cost competitiveness of delivering plasterboard to key geographic distribution locations and end customers was also established. The client was able to exploit competitive cost weaknesses to increase market share and also used the outputs of the research as justification for significant capital investment in additional manufacturing capacity.
The overseas parent company now utilises the market model Strategy Australia developed in each of its 67 manufacturing plants around the world.
