Client
UK’s leading software compliance and services industry body.
Objective
To gain a detailed understanding of the market in Australia for software asset management and IT compliance corporate services. In addition, the client wanted to identify potential strategic partners who could operate under a licensing agreement to deliver the client’s range of services that included significant IP.
Solution
A market review was recommended to the client and a research methodology was designed to provide key information as a basis for further decision making.
Results
A review of the market identified that a significant and immediate opportunity existed for the client’s products and services following extensive market research of senior executives in large corporations and government organisations. Key partners were identified as a channel through which the client could deliver its programs to develop new revenue and profit streams.
